Promptly Journals
Reimagining the traditional journaling experience with insightful prompts
We reimagined the brand strategy and positioning for Promptly Journals to elevate their unique offering in the marketplace.
Promptly Journals was founded to reimagine the traditional journaling experience. Instead of a blank page for your thoughts, Promptly offers a guided experience with insightful prompts—designed to accompany you throughout your entire life.
As we developed an updated brand strategy for Promptly Journals, we refocused the brand’s core messaging to elevate the uniquely personable product line—from a childhood history journal, to a fertility guide, to writing your own autobiography.
Audience Overview
Promptly’s ideal customer believes in the importance of connecting with their inner lives and documenting their experiences with others—through the ritual of journaling. In a world that prioritizes speed and productivity, our ideal customer emphasizes the act of slowing down and valuing the time that they have with their loved ones by documenting it on paper.
From parents to grandparents to frequent gift-givers, all of our Promptly customers are united by a shared appreciation for gratitude, presence, and intentionality in every aspect of their lives—and in the ongoing quest to become more present and mindful. They also serve as advocates for their loved ones to join them on this journey of inner exploration.
Demographics: Primarily female; 20-40’s in age
They Value:
Family and loved ones
Boutique brands with an established and transparent point of view
Self-care and mindfulness rituals
Brand Story
Promptly Journals is all about embracing and exploring the ritual of journaling as a form of self-care, whether that be to calm the mind or to document special memories. The simple act of journaling is proven to reduce anxiety, boost self-awareness, and bring a sense of added joy to one’s life.
All of our products feature thought-provoking prompts, so whenever you open your journal, you’ll never face an overwhelming blank page. Created with intention and support, Promptly Journals offer solace—a place for you to reflect on your life, celebrate your narrative, and cherish the memories that shape who you are.
