Leela Grace
Ethereal magic for a jewelry brand
After several years of owning an established jewelry practice, founder Jennifer Newton was ready to elevate her brand presence with a new verbal and visual identity.
Through intensive research and conversation, we clarified Jennifer’s core values, drafted language to define her differentiators, and developed a brand story that would evolve with the Leela Grace brand for years to come.
Crafting a verbal identity for Leela Grace
Through delightful conversations with Jennifer, we understood that translating her unique voice and perspective to the brand’s messaging was key.
Her brand story and differentiators feel intricately connected to her vision of the world—and her innate connection to her artistic practice.
A magical digital realm
Once the blueprint for Leela Grace was made, we moved to a new challenge: Creating a customer-friendly website that educated potential customers and drove sales.
Our approach was to keep the magic alive across every page. “About” pages are frequently overlooked on e-commerce websites—but we needed this space to showcase Jennifer’s refreshing vision and joyful integrity for her craft.
