Health Lit Pro

Demystifying the process of finding health insurance

Health insurance in the United States is… well, not the easiest system to understand. For young people navigating the healthcare landscape for the first time, there are very few resources to help.

Enter Health Lit Pro, an educational endeavor designed to help young people take control of their health. HLP needed an engaging, easy-to-navigate website with content both insightful and memorable.

Every copy and design decision was made from the POV of a young adult—just stepping into the world of health insurance.

Because health insurance is such a drag, we aimed to make it more engaging. Spot the emojis scattered throughout the site and an in-depth glossary with all of the confusing terms, defined in accessible language.