Good Psyche
Immersive care for curious humans
We built Good Psyche a fresh verbal identity, showcasing their immersive and forward-thinking approach to self-care.
With a passion for beauty and personal care, Trisha Mock, the founder of Good Psyche, imagined a nascent beauty brand that prioritized simple, effective skincare—with an eye for a future line of self-care products.
In tandem with Kona Made, our job was to develop a visual and brand identity that highlighted their focus on local ingredients and holistic solutions for the body, mind, and spirit. Through interviews and collaboration with members of the Good Psyche team, we gave Good Psyche a direct, energetic voice that underscores the link between fresh-from-the-earth ingredients and an outside-the-box experience.
Brand Story
For far too long, beauty has asked us to align our self-care with gender, build regimens that complicate our lives and health, and purchase products that simply don’t perform. To put it simply: We believe that the skincare and beauty industry needs a makeover.
Enter: Good Psyche, an intersectional approach to skincare, beauty, and wellness that rejects boundaries and reinvents the traditional self-care experience. We pair opinionated design with curated, immersive, and intentional experiences. Our line of products—from dynamic duos that work internally and externally to other innovative approaches—embrace and encourage both presence and ritual for our customers.
